You want to create memorable and effective dental billboard advertising, but, in reality, there’s no one-size-fits-all solution. Each dental practice has its own personality, priorities, and target audience, which means every billboard design should reflect those unique qualities. Yet, there are some proven approaches that can help any clinic craft an ad that stands out and drives results. Whether you’re aiming to attract families, highlight your expertise, or showcase your glowing reviews, we’ve identified five strategies that can inspire and guide your next billboard design. Let’s take a look.
- Highlight a Unique Selling Point
You’ve probably read some articles about creating a powerful USP. A Unique Selling Point or Unique Selling Proposition as it was called by Rosser Reeves, the television sales exec who coined the term. A USP is the single benefit that sets your product or service apart form other providers. The challenge? It’s HARD to create a position that is truly unique.
A compelling dental billboard should focus on what sets the dental practice apart. For instance, offering features such as “Same-Day Appointments” or “Pain-Free Dentistry” can grab attention and resonate with potential patients looking for convenience or comfort, but what about the next dentist down the street? If they can promise the same thing, it’s not yet unique. Once we’ve discovered it together, clear and concise messaging ensures the unique selling point is quickly communicated to viewers.
- Use Eye-Catching Visuals
Powerful imagery goes a long way to making any product or service stand out. We’ve all seen luxury ads for Bulgari, Rolex, Chanel, and Versace, but can stellar visuals make a dental practice stand out? Today’s best boutique dental practices require the same look and feel as high-end fashion. Because your smile is the first thing others see, it’s the most important thing you wear.
Incorporating appealing visuals adds a layer of sophistication and style to the billboard. High-quality images of happy patients, friendly dentists, or sparkling smiles can help establish trust while also making the ad stand out amidst a sea of stock photography. Bright colors and a clean design enhance readability and draw attention to the message.
- Include a Memorable Call-to-Action (CTA)
“Whenever I stay at a White Lotus, I always have a memorable time.” Famous nearly last words spoken by Tanya McQuoid in The White Lotus season 2. Maybe she should have gone to the dentist instead!
A strong and simple CTA encourages immediate responses and tells viewers exactly what to do next. Examples might include phrases like “Call Today for a Free Consultation!” or “Text ‘SMILE’ to [number] to Book Your Appointment.” The CTA should stand out and be easy to follow.
- Target Location-Specific Needs
Know thyself, then, know thy customer. When you know what you are capable of and what your customer wants and needs, you’re much better situated to make a suitable match. When you’ve got these two little details ironed out, any advertising campaign has a solid campaign it can launch from. That’s why we like a location based marketing approach to messaging.
The best way to stand out Billboards near schools, shopping centers, or highways can be tailored to the audience in the area. For example, a family dental practice might emphasize “Kid-Friendly Dentistry Just Minutes Away!” when placed in neighborhoods with many families. Strategic placement ensures the message reaches the right demographic.
- Leverage Testimonials or Reviews
Have you been working for decades without any feedback? It’s almost like your practice isn’t even open! When you focus on delivering excellence each and every time, why not ask for a review each and every time as well?
Displaying a brief, impactful patient testimonial or an impressive star rating can build trust and credibility. For example, “Rated 5 Stars on Yelp!” or “John says, ‘Best Dentist I’ve Ever Had!'” provides social proof and reassures potential patients, enticing them to take the next step.
Don’t fall for gimmicks when it comes to dental billboard advertising. With Green Vine Dental marketing we don’t just drill and fill billboards with stock messaging. We get to the curly root of your message and implant it in your prospect so it becomes a part of you they take with them everywhere they go.
Like teeth, dental messaging is at risk of decay. That’s why we create ads that are more than just a veneer.
Ready to start today? Hop up in the chair and let’s take a look!